The Retail Agency dedictated to Marketplace & Amazon, at the service of brand performance.
We help brands win big on eRetail
Retail 4 Brands est :
100% dedicated to Retail and Marketplaces
100% transparent
100% performance
100% accredited to Amazon Marketing Services
Quelle organisation mettre en place ?
Quel est le potentiel de chiffre d’affaire sur le eRetail ?
Comment puis je maximiser mon retour sur investissement ?
Comment améliorer l’expérience client sur les marketplaces ?
Quel contenu dois-je créer ?
Quel est le niveau d’investissements à avoir sur Amazon Search ?
Quel est l’impact de la TV et du Social sur mes ventes Amazon ?
Quelles solutions techniques pour m’aider à optimiser mes process ?
qui vend mes produits et combien de ventes génèrent ils?
Comment puis je internaliser cette prestation?
Should you want to launch a last minute campaign or launch a new product, Retail 4 Brands dedicated team of integrated specialists can support you at each step of the Retail life cycle.
At Retail 4 Brands, we maximise each marketplace Amazon opportunity to amplify your incremental revenue. Feed by data – From Amazon, industry and other Marketplaces), Retail 4 brands will analyse category trends, crossing with brands business data, anticipates competitor behavior to put in place the best possible strategies in order to maximise product short term profitability and long term opportunities.
Orchestrating the different agency specialists, the retail strategists is the architect of retail performance.
Le Retail Stratégiste vous accompagne dans votre démarche d'internationalisation des services de Retail Marketing.
Should be designing content, tracking buy box, or handling reviews, our obsession at Retail 4 Brands is giving your brands and products the best possible Customer experience; a Customer experience that needs to be consistent in each market but in line with market specificities.
We optimise our content towards Amazon Retail Readiness; shooting high definition pictures, copywriting insightful titles and product description, editing real situation videos or by creating enhanced formats such as Amazon A+ content or Stores.
More than anything client reviews serve as beacons in the Marketplace wilderness, we have a set up a unique process to monitor reviews and handle negative reviews.
At Retail 4 Brands, we manage customer experience through creative process optimized through our technological solutions and boosted by human.
At Retail 4 Brands, we have adapted Data Media Planning and Trading principles to Retail Media Opportunities
mostly managed in self service but connected to our retail media partners to benefit from closed betas. We connect 1st and Amazon data to maximise product sells and acquisition of new clients.
We exploit solutions from search retail to otpimise sales, programmatic retargeting to increase the lifetime value of clients or video solutions to ensure product discoverability. Each Media Opportunity is maximised through processes, talents and machine learning.
Amazon’s data is decentralized (between ARAP, Sponsored Products & Brands, Amazon DSP) and therefore underutilized by brands, Retail 4 Brands has therefore put in place a unique reconciliation protocols to connect heterogeneous sources of data, activable through a unique data suite.
Feeding each step of the retail lifecyle by bringing unique strategic insights to the Retail Strategist, Content Improvement to the Retail Designer or unique real time optimization routes to our Retail Planer.
With a unique knowledge of marketplace media solutions, we have put in place proprietary algorithms to inform and automate content creation and real time advertising optimization.
By connection to external factors such as TV or Social Advertising, Retail 4 Brands created market unique solution to measure the real contribution of each media chanel to Retail Performance.
to help you identify eRetail opportunity, threats and organizational challenges
To ensure the best depiction of your products
Retail media buy to amplify sales and discoverability
Des Valeurs Fortes qui nous guident pas à pas :
- Business Partners… obsessed with client performance
- Acting as Owners… and sharing success
- Faill Fast…but Often Right
- Always Learning…in an ever changing world
- Frugal… getting the most out of each opportunity
- All equals… but with diversity
- Simplicity… but not Simplism
Lawrence Taylor : 15 years of experience on digital and the last 8 years setting up the social, programmatic, performance and mobile practices of the Havas Group. After managing over 1200 talents and 1,5 bn in yearly ad spend, he choses the entrepreneurial route for the next digital revolution : Amazon and Marketplace Marketing and helping brands meet those challenges
Lawrence holds two masters in Engineering and Business Administration and is both French and British
Contact us through parlons@r4b.fr
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